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US Auto Industry Spending on Digital Marketing is on the Rise

November 29, 2013 Randolph O'Brian 0

Internet usage is increasing. Technology has enabled to access Internet on smartphones, tablets and other mobile phones. Most users are willing to search on Internet rather than searching in the newspapers and magazines. Auto manufacturers and dealerships are also switching to digital marketing. According to eMarketer report, the United States automotive industry in 2013 will spend $5.07 billion on digital advertising. By 2017, it is expected to reach $7.80 billion. Between 2012 and 2017 a compound annual growth rate (CAGR) is at 12.8%.

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Types of Cars Based on Special Classification

October 11, 2013 Randolph O'Brian 0

Cars classification is based on different purposes and requirements. The classification differs form organization to organization. Governments classification is for the tax, insurance companies classification is to cover risk and manufacturers classification is for the consumer. This article is about the types of cars based on special classification.