Internet usage is increasing. Technology has enabled to access Internet on smartphones, tablets and other mobile phones. Most users are willing to search on Internet rather than searching in the newspapers and magazines. Auto manufacturers and dealerships are also switching to digital marketing. According to eMarketer report, the United States automotive industry in 2013 will spend $5.07 billion on digital advertising. By 2017, it is expected to reach $7.80 billion. Between 2012 and 2017 a compound annual growth rate (CAGR) is at 12.8%.
Market share of a car manufacturing company represents its real strength in competition. The sustainability in the market means, the company is innovative and having good customer relationship with its products and services. The competition in the Automobile industry is really fierce in America. In this article, we will discuss the market share of automobile companies in the United States.