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US Auto Industry Spending on Digital Marketing is on the Rise

November 29, 2013 Randolph O'Brian 0

Internet usage is increasing. Technology has enabled to access Internet on smartphones, tablets and other mobile phones. Most users are willing to search on Internet rather than searching in the newspapers and magazines. Auto manufacturers and dealerships are also switching to digital marketing. According to eMarketer report, the United States automotive industry in 2013 will spend $5.07 billion on digital advertising. By 2017, it is expected to reach $7.80 billion. Between 2012 and 2017 a compound annual growth rate (CAGR) is at 12.8%.

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United States Automobile Companies’ Market Share in 2013

October 23, 2013 Carl Toro 0

Market share of a car manufacturing company represents its real strength in competition. The sustainability in the market means, the company is innovative and having good customer relationship with its products and services. The competition in the Automobile industry is really fierce in America. In this article, we will discuss the market share of automobile companies in the United States.

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World’s Best-Selling Cars

October 15, 2013 Carl Toro 0

Competition worldwide affects purchasing power, technology, local conditions, political, nature, etc. Despite these factors, some models are top-selling throughout the world. We will discuss some of them in this article.

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Enterprise Computing – Evolution, Impact on Businesses

October 11, 2013 Scott Brown 0

Enterprise computing is changing from traditional one-to-one and client/server model to distributed and sharing systems. With fast changes in technology, there is a need for organizations or businesses to update themselves with the latest technologies in order to leverage the benefits of technology and stand strong in competition world of business.