Com Score is an Internet analysis company that provides marketing data and Analytics to many of the largest enterprises, agencies, and publishers in the world. comScore Networks was founded in August 1999 in Reston, Virginia of United States. The company was co-founded by Gian Fulgoni, who has taken responsibilities for many years as the CEO of market research company Information Resources, Inc. (IRI) and Magid Abraham, who was also an ex-IRI employee and had served as President of IRI in the mid-1990s.
In June 2012, com Score- a leader in measuring the digital world released its 2012 Online Auto Insurance Shopping Report, which is showing a detailed reports on trends followed by the industry in 2011 and intentions and attitude of customers towards shopping for auto insurance on online. In addition, this reports also expresses on the volume of online quote requests and highlights customer preferences on purchasing channels and key factors driving the decision-making process for shoppers.
The study draws its reasoning from com Score’s research panel of 1 million U.S. consumers and a survey of more than 4,000 U.S. Internet users conducted in February and March 2012. Many online auto insurance channels are continuously generating a high volume of insurance shopping activities in 2011 but consumers are not switching from their old auto insurance providers. But at present, more than a third of communicators now say that they are likely to buy policies online in the future.
According to com Score director, ”Customers are comfortable to shop insurance using web because they are having more knowledge on various policies by comparing different auto insurance policies.” This report mainly focuses on the perceptions of the competitive landscape of the online auto insurance acquisition market.