US Auto Industry Spending on Digital Marketing is on the Rise
Internet usage is increasing. Technology has enabled to access Internet on smartphones, tablets and other mobile phones. Most users are willing to search on Internet rather than searching in the newspapers and magazines. Auto manufacturers and dealerships are also switching to digital marketing. According to eMarketer report, the United States automotive industry in 2013 will spend $5.07 billion on digital advertising. By 2017, it is expected to reach $7.80 billion. Between 2012 and 2017 a compound annual growth rate (CAGR) is at 12.8%.