Toyota is coming is coming up with new policies for capturing their top position in US. Toyota stands at third in US where GM is leading with No.1 position for 2011. Toyota received a bad sales performance due to natural disasters in Japan.
For 2012, Toyota started as a year for boosting performance. Toyota sold 47% more cars and trucks in US in January to rental companies or other fleets. Sharp increase in the fleet sales is unusual for Toyota motors. Fleet sales are long shield away from the market because fleet sales are less profitable than individual sales.
Toyota received major boost to sales from rental car selling. Toyota motors generated 93% of total sales from rental car companies and remaining sales generated from the corporate sales. Toyota says higher fleet sales wont be for longer periods.
Toyota received the bad sales performance due to safety issues and the tsunami in Japan. These reduced Toyota market share in US from 17.9% (2009) to 12.7% (2011). But fleet sales in January increased the Toyota performance in US auto market which is increased 8% growth of overall industry.
Typical sales of Toyota in fleet is 7 to 8 percent in rental but in January, Toyota increased its fleet sales through rental cars with 18%. Rental car sales of Toyota is increasing the overall car sales in US.