Functions and Working of Ad Servers

Ad server is a useful software widely used in digital ads. These ads involve publishers, advertisers and marketers. They perform monitoring on aspects like the number of clicks, and verify results of the businesses. It is worthwhile to know how these ad servers work.

An ad server serves the purpose of publishing ads in targeted websites according to a predetermined time across geographical areas. Ad servers are widely used by ad networks, advertisers, and publishers.

Ad servers are used to post ads on websites. Ad servers make sure the ads are displayed where they are targeted as per audience, time and locality.

How an ad server works?
Ad serving is a technology that uses software to place ads on websites. It also involves serving ads, optimally target them and choose them according the place and web page.

Ad servers are responsible servers and decide what ads are to be displayed, which are to be tracked such as impression and clicks.

Technically speaking, the explanation goes thus: When a user visits a website, the site gets prompted to send a message to the browser. The browser in turn approaches the relevant server. The server furnishes ads as per request of the browser. The ads are sent to the browser that are displayed in the website. Now the user can get the display ads on the target page. This is how the ad servers work.

What an ad server does?

  • An ad server uploads ads as required. It also uploads rich-media. Rich media include interactive means of communication such as animation, audio, games, graphics, text, videos, etc.
  • Ad servers make sure the proper traffic of ads happens. This depends on the terms associated with business between the publisher, advertiser and the business owner.
  • Ad servers target ads depending on users or content. This is done based on the past browsing behavior of the user. The ad server sends relevant ads to the displayed page. Ads are also targeted according to the geographical location. The ads are programmed to be displayed on target web pages in a certain part of the globe.
  • Ad servers furnish the data on impressions, number of clicks, and the activities following clicks, how the interaction and its duration.

Ad servers are an important means of doing business for all those involved in digital advertising. With appropriate planning and managing the ads optimally get good results for ad server usage.
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Hiring the Right Lawyer? Know How

Hiring the right lawyer may seem an easy task, but it is actually a process that takes time and needs careful research. When you put your case in the lawyer’s hands, you need to feel confident that the lawyer you have hired has good experience, qualifications and skills to give you the results you expect. In this article, we have provided some basic guidelines that will help you find the right lawyer for your legal needs.

Check how long the lawyer has been in practice
It is important to hire a lawyer with extensive experience in handling your type of legal problem. For example, if you have hired a personal injury attorney to sue the negligent party, it’s crucial the attorney has a proven history of getting successful jury verdicts. The longer the attorney has been in practice in the field, the more experience they are likely to have, and there are more chances of you winning the lawsuit.

Track record
Don’t just hire an attorney by just looking at the educational qualification, make sure to check for the track record. The best way to inquire about your attorneys’ track record is consult Martindale-Hubbell law directory. Martindale-Hubbell is a very good resource for information about a law firm and its lawyers. It includes ratings of the law firms and lawyers based upon peer reviews. These reviews will help you in hiring a qualified lawyer.

Do a background check
Contact your state bar association to learn if the lawyer is in a good standing. You can also check references, especially if you have located the attorney through the Internet. However, some directories also provide information about the lawyer like years of experience, practice areas, types of cases they handle, their philosophy and professional skills and expertise. A background check will help you make a better decision.

Ask friends and family for recommendations
If you have never hired a lawyer, check with friends, colleagues and relatives to recommend a lawyer they have hired before for similar problems. A personal recommendation is a good way to find a suitable lawyer.

Is the fee reasonable in comparison with other lawyers’ charges
Finding the right lawyer means finding the one whose services is reasonable. Compare the charges with other lawyers and check yourself whether the lawyer is charging a fair amount considering the services.

Other than factors like experience, track record, reputation and cost, you also need to be comfortable working with your lawyer. Comfort level includes your lawyer’s overall behavior, good working relationship and trust. You need to hire the right lawyer based on these to do the job for you.
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Advantages and Disadvantages of Purchasing Rebuilt Used Engines

It is a good idea to buy a used engine for the vehicle, for it brings advantages. Rebuilt or re-manufactured engines are made of the parts of the old engines, enriched in quality, to make them good enough as the new car engines. But, these engines may also bring few disadvantages, as they have already been used. So, would you like to know the pros and cons of the rebuilt used engines? Then, go through the below information.

Advantages of rebuilt used engines
Cost effective
Rebuilt used engines save lot of your money spent on the worn out or new engines. If your engine is damaged, better replace it with the rebuilt engine; because, repairing the engine or buying the new engine may simply increase your investment bringing no benefit to you. Repaired parts may wear off any time. So, you can’t keep trust on those engines. So, it is advisable to get the rebuilt or rebuilt the used engine for your vehicle.

Reliability
Though rebuilt engines are made of used parts, they generally meet the original standards as of the new engine. But, if they are used, we can’t predict the reliability of the engine as that of a new rebuilt engine. This can be analyzed with the help of a few mechanical checks.

Saves energy and resources
Rebuilt engines doesn’t allow to consume the energy and resources used for manufacturing them, as they are made of already used parts. Purchasing rebuilt used engines is eco-friendly decision as you are not imposing burden of manufacturing the new engines.
Thus, overall, the rebuilt engines help the vehicle to extend its life time with less cost.

Disadvantages of rebuilt used engines
Along with the advantages, rebuilt engines can also bring few disadvantages, once they are used. Some of them are:

Wear and tear of the engine
If you purchase the rebuilt used engine, there is a chance that your vehicle may meet with an accident and thereby damage the engine parts. But, you can identify this before you purchase the engine, with the help of a mechanical inspection.

Less or no warranty
Sometimes, the rebuilt used engines may have less warranty or no warranty, if it is used or as if they are re-manufactured or rebuilt.

These are the pros and cons of rebuilt used engines. So, if you are going to purchase the rebuilt used engines, you must be aware of these factors, to make sure that you get a good rebuilt used engine for your vehicle in less amount.
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Galileo 3D Imaging System For Better Diagnosis And Prognosis Of Oral Cavity

Galileo 3D X ray is an X-ray machine. It furnishes good quality image, and in clinical diagnosis. It obtains an overall image of the mouth interior in fourteen seconds and allows 200 distinct exposures. This leads to better taking care for patients’ teeth, other important factors that affect dental factors. Lowest radiation is used such that no surrounding tissues are effected. It is a very easy and short process with immediate virtual diagnosis and linear planning of treatments which can be done at a time being safer and efficient than other traditional methods.

Working of Galileo 3D imaging systems
Galileo 3D imaging scanner has been designed for dental treatments. This imaging permits to diagnose from accurate, undistorted, one to one images resulting in greater diagnostic accuracy. 3D imaging offers the ability to enhance treatment planning. Beyond the clinical aspects. For the first time patients can see their anatomy in accurate real life manner that allows them to understand their own oral health. Positioning the patient is quick and only after 14 seconds the scan will be completed. Imaging software follows up with the scanning giving the final result of imaging. Any view can be done from the same single scan. The system also includes treatment planning software, integrated implant planning. It is efficient because of the very low radiation exposure compared to other dental 3D imaging systems and up to 100 times less than traditional CT scans taken at hospitals.

Steps which follow the diagnosis and treatment

  • Diagnose the cause of the patients discomfort.
  • Planning an appropriate root canal treatment.
  • Placing the dental implants accurately, such that no surrounding tissues are exposed and invaded by the rays used.
  • Pointing out disorders of temporomandibular joints that cause headaches, teeth clenching or grinding, or other serious issues that can negatively impact your oral health.

Benefits of Galileo 3D imaging systems:

  • Best image quality is obtained at the end of the process which can be said that one Scan fits all.
  • Absolute reliability is obtained through Galileo 3D imaging system.
  • Most accurate treatment planning can be done consecutively proceeding the diagnosis.
  • Low radiation dose is used in this imaging process. .It is reliable, fast and easy
  • Through Galileo 3D imaging system it is found 25% reliable than traditional 2D.
  • It is lower in cost than medical CT scan.
  • It is easily understandable and accurate data will be obtained.

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Few Ways for Website Maintenance

Most of the web site owners fails to pay attention to their sites once they running actively. A web site is usually a work in progress where potential customers visit often before buying any product from you and also existing customers visits the web site to stay updated with the products from time to time. Search engines are what which visit the websites accordingly and update the indices and record changes if required.

web hosting Montreal3 ways for regular web site maintenance
The top three ways where regular maintenance of web site improves the standard are as follows:

  • An updated web site scores extra with potential customers earning their trust.
  • Maintain your search engine rankings by creating fresh content for your website where the search engine spiders periodically check over for new content by visiting your website. Sites which are not updates or rarely updated lose their rankings progressively.
  • Ensure to add new information about the products and services often. Be updated and encourage the customers to look over. Visitors will stop visiting your site if no new content is added for prolonged periods.

Essentials of website maintenance
The following are few essentials to keep your website updated:

  • web site monitoringEnsure that you keep all your contact information updated. In case if you change your email address assure it to be updated with the old one.
  • Keep the copyright notices updated. Always keep the site professional by doing small updates along with the bigger ones.
  • Put up fresh content regularly along with the dates which enables the customer to know how well your website is maintained.

Few ideas for web site maintenance:

  • Industry news can be a authentic treasure for creating fresh content.
  • Identifying improved products or services may reach to the expectations what your customer is looking forward.
  • Show off recognitions and awards received by your business.
  • Write content that attract your visitors by being informative and appealing and publish them regularly thus making them to visit back to read more.

Maintenance is the primary key for running a web site successfully hence spend some time updating. Running a successful web site is not that easy but by putting on some effort and spending certain time will reward you with good results.
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Easy Ways to Promote Your Website Through Advertising

Do you want to promote your business with best and easy ways? Then, read this article. Here we have given a few best and easy methods of advertising that helps in promoting your website effectively to the targeted audience or customers. These methods help you in stimulating more traffic to your website which in turn brings you few more benefits. Some of the ways to promote your website are:

  • AdSpeed Ad server for ad networksSocial media marketing: Social media marketing is a process of promoting your website is the social networking sites and gaining the traffic through effective information. Effective information or service or product attracts the attention of the visitors and makes them to share your information to more people. This type of marketing doesn’t require any money to be spend, it is a free way to promote your website. It is much effective because social media is a large community in which several people buildup relations and share lots of information. This type of marketing brings huge traffic to your website and this is the best way. The more the communities and friends the more the traffic you get through it.
  • Banner advertising: Advertising is the best way to promote your website online. Most of the websites today are relaying on advertising campaigns. Advertising involves various types and among then banner advertising is one of the popular methods of advertising. Banner ads are image based so there is more chance of getting visitors to your website. Mainly this type of advertising can be used to promote a brand or for getting visitors to the website.
  • Free article publishing: If you are trying to promote your websites content then the best way is to write the articles and then publish it for free in various websites, magazines and blogs etc. Free article publishing should be done in more popular, long-lived and relevant websites which in turn makes your website promoted for long time. Good and informative content builds credibility on your website and there is a chance of people coming and visiting your site more times.
  • Linking: Getting reciprocal linking to your website is also one of the great way to promote your website for free. If your website gets links from the website which has good no. of visitors then their will be chance to your website to get better search engine rankings. Here, the quality of the link really matters. So, get the relevant and quality links that boosts your website among the audience. Before getting the reciprocal links ensure that the site you are getting the links from has credibility and good page rank.

These are a few methods through which you can promote your website effectively among the targeted audience. These methods mainly helps the small business to improve their credibility and business among their potential customers. Based on the type of promotion the results vary from short term to long term. So, choose the best ways to promote your website based on its needs.
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Dental Inlays and Outlays

Do your teeth need fillings? Need a dental procedure for that? Then, I would suggest you inlays/outlays. Do you want to know what are they and the procedures involved in the treatment? Then, go through this article.

Dental inlays
Dental inlay is bigger than a filling and smaller when compared to crowns. Here the teeth is bonded or cemented in place. This is similar to filling procedure; but, lies within the cusps on the chewing surface of the teeth. Inlays can be made of materials such as composite resin, ceramics and gold etc. The durability of this procedure depends on the type of material you have chosen for the fillings, teeth involved, force of chewing etc.

Cosmetic Dentist LondonDental outlays
Onlays are also called dental crowns because, they are used when teeth is very much damaged to support tooth filling, but not for the dental crowns i.e., this procedure lies in the middle. Dental onlays restore larger cavities, without using a crown. It also works like inlays, but covers cusps or entire biting surface. Dental outlays are sometimes referred to as “partial crown” because of their extended coverage.

Treatment procedure for inlays/outlays
During the first visit to dentist, they make the teeth by removing any of the tooth decay. Once the teeth is made, the impression of the tooth structure is made and sent to laboratory and within few days the inlay or onlay will be prepared and in the meantime, your dentist will place temporary fillings in your teeth for preserving them. During the next visit to the dental office, the temporary fillings are removed and replaced with the dental inlays/outalys that are prepared in the laboratory.

Inlays or outlays are extremely strong and stable restorations that rarely fail. Before, they fit them in your teeth the dentist check the margins of the teeth to make sure that they smoothly fit to the adjacent contacts. They will also check your bite to make sure that there are no occlusion related problems that affects the margins of the restorations. After fitting the inlays or outlays the margins are polished. The cost of the procedure depends on the dentist, the location you are taking the treatment, type of material used, size of inlays or outlays etc. But, you can get the dental insurance for this procedure in either the basic or major service category of the insurance companies.

So, inlay/outlays would be the effective ways, if used for your teeth fillings.
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Brake Safety Inspection – Parts to be Inspected

Brakes are very important safety parts that need to be well maintained. Any fault in the brake may keep you and your vehicle in danger. So, you need to inspect brakes of your vehicles and its parts regularly. In other words, at least twice in a year, the brakes are to be inspected. Regular inspection and the repair of faulty parts will ensure that your vehicle is safe enough to drive. Some of the brake parts that are to be inspected are:

Electric fuel pumpBrake discs
While inspecting the brake discs, make sure that they are shiny. You should also notice the thin grooves in the disc and ensure that they are shallow and regular, all around the way. If you spot any rough patches on the disc or if you notice that the grooves are worn out, then both the discs of the brake needs to be replaced. Replacing both the discs will ensure that they are working evenly on the both sides of the car i.e., this helps in stopping the vehicles wheel evenly.

Brake pads
These pads are thin that press the disc in a disc brake. If this pads are worn out, they damage the underneath of the disc. Brake pads are cheap and can be replaced with the regular inspection if they are damaged. If you notice that brake pads are left with 1/8 inch then they need to be immediately replaced.

Brake shoes
Usually the vehicles with drum brakes have the brake shoes containing a lining. This presses against the drum and helps in stopping the vehicle. During the inspection if you notice the metal of the brake is worn out exposing the brake lining, then this is the indication that the brake shoes need replacement.

Brake fluid
Depending upon the vehicle, specification of the brake fluid vary. In general, brake fluid assists the braking. You should use the right brake fluid for your vehicle and make sure that the brake fluid is at right level and right temperature; otherwise, the brake pads will wear causing damage. If the fluid boils, then the braking becomes difficult. So, you should always make sure that the brake fluid is not below two-third level.

Brake lines
Brake lines are in the form of tubes that carry the brake fluid between the components of the brake. In order to protect the brake lines, these are coated with soft rubber. Underneath of the soft rubber, it has a metal lining all along the way. You need to inspect the brake line for observing, if any section of the rubber coating is cracked or stiff. If it is so, then you need to replace the line; because, the metal line under the line may corrode and will be dangerous if not replaced.

Thickness of the brake rotor
During the regular inspection of the brakes, you should also check the thickness of the brake rotor, which varies from vehicle to vehicle. Take the help of the mechanic to know the correct thickness required for the brake rotor; and if the thickness is not in the specified margin then you need to replace them. Most of the manufacturers suggests a safety margin of 0.3 to 0.6 inch.
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Critical Safety Technology for Vehicles

Automobile industry is coming up with new technologies to ensure safety, comfort and quality driving experience. Of these, safety is the most important criteria. Some of the safety applications are really helpful for today’s vehicles. To make people aware of them, we discuss safety apps and technologies that are being used in modern vehicles.

Fuel pumpDriver Alertness Detection System (DADS)
The main motto behind the development of DAD system is to reduce the risk of accidents caused by fatigue and drowsiness of the drivers when driving. It is a cloud based service which monitors the driver’s state of alertness in real time. This system collects the data of the drivers by a certified camera. The camera here captures the image of the drivers and analyzes it using a software. When it detects that diver’s alertness is declining, audible and visual signals will warn the drivers for nearly 2 hours before he/she reaches the critical stage. This will help drivers in determining whether they are alert enough to drive or not, before they realize that situation is getting dangerous.

Lane support system
Lane support system is very helpful system that assists and warns the driver, when they unintentionally leave the road lane, or when the driver changes the road lane without any indication. Sometimes the driver’s attention may be away from the vehicle, which makes the vehicle move away from the correct road lane. In such situations, this system will monitor the position of the vehicle on the lane through forward looking camera, which detects the lane markings in front of the vehicle. It then applies corrective braking or additional steering force and makes a noise in the form of warning, if the vehicle is drifting outside the lane without using the turn signal.

Speed alert system
Sometimes, unintentionally the vehicle speeds up, which is a major problem and leads to road accidents on some roads. So, to get rid of those situations, a speed alert system is designed. This system will assist you to maintain the optimal speed as well as to avoid any speed associated traffic crashes. It tells you the recommended speed limits and when you can exceed those limits. Some systems will also display the current limit, so that, the driver will be aware of the maximum speed limit allowed that helps the drives to drive the vehicle in recommended limits.

Vehicle to vehicle communication
This is one of the methods that help in avoiding automobile accidents. This is a wireless technology that exchanges the data between the nearby vehicles. Through this technology, the data such as positions, speed and location of the vehicle can be exchanged, which enables the vehicle to detect the possible hazards and threats from all 360 degrees – the position of other vehicles and the threat they present. It also calculates the risks, issues the warnings to the drivers to avoid mitigate crashes.

These are some of the vehicle safety technologies that help people to reduce the chances of vehicle accidents and hazards.
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Major industries and Top Organizations in Canada

web hosting CanadaCanada is one of the wealthiest countries in the world with a gross domestic product of 1432,140 billion and ranked 14th world wide. The part of commodities mining is the most important due to its abundance of natural resources. Around 80% of the exploited resources are exported mostly to united states of America. It is also one of the largest exporters of agricultural products.

List of major industries

  • Agriculture:
  • Canada is the top suppliers of agricultural products because of its location and its crops export to the south end of America.
  • The agricultural sector of Canada is growing steadily every year fro about eight percent of the country’s total gross domestic product.
  • Energy:
  • Canada is a leading producer of energy resources due to its abundance in natural and oil gas.
  • It is a world leader in hydroelectric power with Saskatchewan, Quebec and Ontario where all of them using large amounts of hydro electric energy.
  • Canada’s energy products and oil exporting makes up to 2.9% of the total country’s gross domestic product.
  • The country also adopted wind and solar energy production as the immediate major industry in the energy sector.
  • Technology:
  • Technology industry is one among the strongest industries where it brings in up various new tech companies all over the world.
  • It currently prospers in various areas like digital media, e-commerce, wireless infrastructure and general internet services.
  • Services:
  • Three quarters of the entire country of Canada works on service sector forming 80% of Canada’s gross domestic product.
  • Various industries like business, educations, retail and health make up Canada’s economy.
  • Canada’s retail sector relating to the tourism industry accounts totally for 12% of the gross domestic product with steady increase.
  • Manufacturing:
  • Country’s manufacturing industries makes up to 14% of the total gross domestic product.
  • Production of automotive parts form the fastest developing manufacturing industries in Canada.

Top companies by industry

  • Transportation
  • Air Canada(De12), Revenue: $12,263,000
  • Canadian National Railway Co.(De12), Revenue: $10,235,000
  • Technology and wireless
  • Bombardier Inc.(De12)1,4, Revenue:(U.S.)$17,445,000
  • Research In Motion(Ma13)1, Revenue: (U.S.)$11,088,000
  • Oil & Gas
  • Suncor Energy(De12), Revenue: $38,788,000
  • Imperial Oil(De12), Revenue $31,189,000
  • Automotive
  • Magna International (De12)1, Revenue: (U.S.) $31,006,000
  • Honda Canada (Ma13), Revenue: $11,600,000

The above data give information regarding the various major industries present in Canada where its abundant natural resources, workforce, government incentives will make it to continue and proper in the coming years.
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Email Marketing Tips for Successful Business

Email Marketing
Email marketing is one of the parts of online advertising or online marketing. It is nothing but sending the messages for specific people with the help of emails. This is also called as direct marketing as it sends the emails directly to the customers. The emails contain ads related to business which and these ads will have the promotions and products or service information in order to bring the brand awareness to the customers.

Email marketing is necessary for every business or a company that is to be promoted or advertised online. This type of marketing has many advantages.
In order to have successful email marketing for business you need to follow few tips that would help your company or business to get a brand image.

Email marketing tips for business
To make your customers stay long with your company you must make them feel that your company services and information are relevant and helpful to them. To do this you must:

Collect emails of customers
At first you must collect, the entire customer mail id is who are interested in your business or company services and products. Later send them the URL’s of company’s website and subscription process through your mail. Do not ad unnecessary information in starting mails.

Subscription process should be easy
The subscription process must be easy and simple. If it is too long, most of the people will ignore it. Should have direct submission otherwise they gets irritated and closes the process. After the customer subscribes to your companies website send them a welcome message so that they feel good.

Send newsletter and content
Send some newsletters and content regarding the latest happenings in your company, product releases, services, CEO speeches, renovations etc. This will help the customers stay up to date with latest. Send this newsletters and content only to the specific group of people who really need them. This will enhance your business. If you sent it to all the subscribers at once, only few of them will read and others will feel that the company or business is sending unnecessary mails and not the relevant information for what the subscription has been made and they will move your messages to spam. So, be careful in this point.

Don’t make too big
The content that you are sending must be simple and easy to understand. i.e., it must be in the form of tables, calendars etc. through which people recognizes them easily and keep on reading.

These few tips will help your business a wide spread through email marketing. If your company follows those tip, your email marketing campaign gets success through which your company will have brand image and revenue.
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About Auto Emergency Braking System in a Vehicle

automotive digital marketingAuto emergency braking (AEB) system is a safety feature which is used to alert the drive to avoid accidents. Firstly it sends warning signals to the driver. If the driver doesn’t respond to the warning signals AEB system alone has the ability to stop the vehicle. Here we’ll discuss about the types of AEB versions available in the market.

An auto emergency braking can prevent a crash or reduce the impact speed of the crash. The main features of AEB are:

  • It alerts the driver to an imminent crash and help them use the maximum braking capacity of the car.
  • It can apply brakes independently if the situation becomes worst.

Typically AEB systems uses sensors, radar, laser or cameras to monitor for risk and detect potential collisions with other vehicles or pedestrians. Even though AEB systems vary in their functionality, most systems will alert a warning (audible and/or visual) to the driver. AEB systems can also stop the vehicle automatically if the driver does not respond to the warning alert. Now let us discuss about the type of crash avoidance systems equipped in AEB system.

Crash avoidance systems are classified into three main categories, they are:

  • Low speed system
  • This type is mostly for city driving where crashing may occur even at low speeds but can cause minor injury such as whiplash injuries.
  • Mostly this type of systems focus on the reflectivity of other vehicles and these are not sensitive to pedestrians or roadside objects.
  • Higher speed system
  • In this type of system a long range radar are used to sense vehicle ahead of up to 200 meters at higher speeds.
  • This type of system is mostly preferable for long range vehicle detection.
  • This system would be more useful for highway driving.
  • Pedestrians
  • In this type of system, a camera is used which is combined with radar to detect people or living beings through their shape and characteristics.
  • It also detects the way in which pedestrians move relative to the path of the vehicle is calculated to determine whether they are in danger of being struck. After calculating it alerts the driver way ahead of reach.

These three systems of AEB cannot be available in one vehicle, but there are vehicles that may have one or two versions. It’s important to note that within each type of system there will also be variation in functionality depending on the manufacturer and even car model in terms of warnings, braking function, time-to-collision, etc. This is all about the AEB system.
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